“NOW” and Then: U.K. Compilation Series Celebrates Three Decades in Three Discs

When I was heavily ensconced in a retail job, I had the task of stocking new music and movie releases and sharing the new releases with the rest of the store on Tuesday morning. Without fail, every time a NOW That’s What I Call Music! compilation came out, someone would marvel how many such compilations existed, prompting me to tell my co-workers that they should check out the NOW series as it originated in the U.K., back in 1983, where they were double albums and released with slightly more frequency to the point where the 84th volume hit stores in March (as opposed to the single-disc 47th volume that streeted in the U.S. last Tuesday).

Of course, here at The Second Disc, I’m surrounded by record collectors and pop enthusiasts, so this illumination is nothing new. (That’s one of many reasons why I’m a lot happier editing these pages, I’ll tell you that!) But anyway, the point is that NOW That’s What I Call Music is indeed celebrating 30 years – and its doing so with a new, triple-disc compilation of highlights from its lengthy run.

NOW That’s What I Call 30 Years features an interesting, semi-chronological hodgepodge of pop cuts from the ’80s, ’90s, ’00s and today, from Michael Jackson to Madonna, Take That to the Spice Girls, Adele to PSY. It’s disappointingly centered on the traditional pop scene on both sides of the Atlantic, thereby ignoring some of the R&B and rock-infused diversity that the NOW series was often known for (Radiohead appeared on at least one volume, for cryin’ out loud). As such, it’s a very, very patchy portrait of pop, passing a good chunk of the mid-1990s and mid-2000s. (Also, a considerably more minor quibble, but what’s up with the 20th Century-Fox meets Pink Floyd cover art?)

But NOW are one of the best – and one of the only – games in town as far as anthologizing pop music for the masses, so NOW That’s What I Call 30 Years might be a set for your collection when it’s released May 27 in England. Hit the jump to check out the full track list and order your copy off Amazon.